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Jim Parker's avatar

Nicely written...enjoyed your comments on branding and mistake prone announcers.

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Donn Dobkin's avatar

Agree with Mike, great job! A counter point on naming, though, is that these schools should actually adopt Cal-this and Cal-that for naming. Yes, there's the UC vs State distinction, but when it comes to _branding_, name recognition can either be a huge issue or a huge advantage.

UCSB would be _much_ better as Cal Santa Barbara, and it would be _best_ if they could drop the Cal altogether. Simply the University of Santa Barbara, which would end up being verbally reduced to Santa Barbara. (They could add a ", California" in small print for many graphics). Santa Barbara as a location is an enormous attraction. Hiding behind letters is disadvantageous. Using letters that the rest of the country doesn't naturally use, or want to use, is also disadvantageous.

There's no _good_ reason to swim upstream here from a selling perspective.

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